Powerful marketing tip: make good use of this winning dynamic duo!
Lately I’ve been playing with visual design softwares, specifically Canva and PicMonkey (which have free versions, should you want to kick their tires), as I want my clients to benefit from the pairing of words and visuals. Why? These word graphics can create powerful marketing messages that bring you attention and sales.
Simple. Succinct. Focused.
Tip: I didn’t brand the above visuals of my face, as I made the images just to learn the capabilities of both softwares. But definitely brand your visuals before you use them for marketing purposes. There’s no point in putting up an image that doesn’t lead the viewer back to a phone number, website, or landing page, right? #right
I will likely always prefer longer storytelling to visual images or photographs. But when space is limited, word-strong graphics like these can be incredibly powerful for grabbing attention and moving people to action. Just be sure you know which media is most effective for your business (Is your target market on Facebook?). Definitely establish a posting calendar, so you can plan at least several months out. And pay attention to which images are generating good buzz and sales for you. Make more of those that are working the best for you!
Need Help Jumping Into Visual Marketing?
If you need help adding visuals to your marketing, whether for Facebook, Pinterest, Twitter, Instagram, LinkedIn, or your website, contact me. I can help you to create graphic templates, hone the marketing messages you use in your visuals, and even create the visuals for you.
Sheri
Pair words and visuals for powerful marketing!
