As Matthew Turner says in his article on Marketing Profs, “We receive thousands of marketing messages each day, so we don’t trust marketers’ emails or TV commercials or Internet ads. But people trust people who take the time to share stories and prove they’re authentic.” Ah, the power of story. I can’t stress this enough when…
Online video is a great way to get build engagement, turn prospects into buyers, and gain eyeballs 24/7. Which is why it should be in your marketing toolbox if you want to leapfrog your business past your competition. As I’ve mentioned before, this 2011 commercial, featuring a young Darth Vader, is still nabbing Volkswagen plenty of…
