So what makes for good storytelling? An Inc. article suggests that the common elements of good storytelling include simplicity, emotion, and truthfulness. The writer of the article, Paul Jarvis, says that “Everything can be a story — you just have to tell it.” If you can engage the hearts and minds of your listeners, whether in…
Online video is a great way to get build engagement, turn prospects into buyers, and gain eyeballs 24/7. Which is why it should be in your marketing toolbox if you want to leapfrog your business past your competition. As I’ve mentioned before, this 2011 commercial, featuring a young Darth Vader, is still nabbing Volkswagen plenty of…
