Ack! I see so many boring, poorly written brochures. I enjoy helping my clients to focus their messaging, and to write interesting, relevant content that engages the reader. I always ensure my clients leave readers with a call-to-action. What’s the point of marketing if you’re not telling your potential customers what you want them to do?
Tim Roberts, owner of Progressive Resistance Exercise, a private, one-on-one gym in Plano, Texas, needed a simple, straight-forward marketing brochure to highlight his exercise philosophy, strength training services, and client testimonials. His call-to-action? “Train with me for free for two weeks. I guarantee you’ll see a difference and want to keep training!”