There’s no denying that the world has gone digital. But printed marketing materials still pack a powerful punch when it comes to gaining you business. In fact, coupling printed materials with online marketing efforts offers you your best return on investment.
Check out this powerful stat: 56 percent of consumers trust print marketing over other advertising methods!
Unless, of course, you handicap the ads, brochures, postcards, and other materials with sloppy grammar, typos, useless content, and boring, rambling sentences. Nothing screams, “DON’T WORK WITH ME!” louder.
A January 2015 article, titled Digital-First Content Marketing: The Return of Print!, is just one source noting that printed materials are still effective. One reason? People often print out what they read on the internet. (Guilty!) Computer screens cause a ‘flicker’ effect, which makes it harder for our brains to process information. And we read 25 percent slower! Even JC Penney is revamping its printed catalogue, recognizing that readers stay with the hardcopy catalogue longer than they peruse it online. (Guilty there, too!)
The bottom line on printed marketing materials?
They’re a good idea for your business! As long as they’re attractive, professional, and popping with clear messages that engage and motivate your readers to action. NO TYPOS!!! Make sure you’re harnessing the power of story!
Back to my Copywriter page.
Sheri A. Bell is a writer, developmental editor, proofreader, and children’s author living in McKinney, Texas. You can check out her services and blog at Sheriabell.com. Get to know her a bit via this radio interview. She is the author of You Think It’s Easy Being the Tooth Fairy? (40,000 copies sold), Great World War II Projects You can Build Yourself, and Sanctuary Rises. Have you purchased your copies yet? 😉