Portfolio
Writing Coach: Book Doctoring & Editing
Helping someone to write their book is such an honor. I know *exactly* how much hard — though highly satisfying! — work is ahead of them, given that I have written numerous books myself.
When Delaware motivational speaker S. Renee Smith asked me to look at her book draft, she thought the text was close to being finished. But her book needed way more depth to have the impact she wanted. I helped Renee to both tighten and expand her content; to go deep, to produce a book with staying power.
Since its publication, Renee’s book has been used widely in college curriculums, helping students to “see your purpose, create opportunities, and find your place in God’s big picture for your life.” Yay!
Sheri puts her heart and soul into editing. In writing my first book, Sheri challenged me to dig deeper for personal information to really help my readers. Her quick wit, sense of humor, and support helped me to keep a smile on my face as I went through this arduous process.
Video Scripts
My goal with video script projects: connect with intended viewers and move them to action. I love this challenge! Sample video clients: BitBranding, Rampart Construction, Kitchen Hacks 4 You, and M2 Chiropractic.
Writing a recommendation for someone who writes for a living is tough, so I know that my recommendation will not do justice for the caliber of quality that Sheri exhibits in her projects. Sheri has helped me and my company on numerous occasions with video scripts, blogs, and website content. If you are looking to stand out online or offline with written material that blows the socks off your readers you need Sheri. Do it, message her now, thank me later.
Website Content
I routinely help clients to write or refresh their website content, focusing on the “story” of what makes them unique. Because their site visitors are always asking, “Why should I connect with/buy/listen to you? What’s in it for me?”
Sample clients: Fredshots Photography, G.W. Garber & Company, Hardee’s, Summit Learning & Technology, and Bracamonte Law, PLLC.
Working with Sheri on the content for my website was straightforward and painless. Sheri provided me with a very thorough review and a precisely detailed course of action, complete with the reasons for each step. Sheri always has fresh ideas, a moment to spare, and a smile to share. Working with Sheri is a true pleasure and the value of her service is priceless.
Blog Posts
I have been blogging for Josh McDowell Ministry for years. I typically repurpose content published by Josh McDowell, turning the essays and book chapters into long-form blog posts that focus on apologetics. My two-prong goal: promote available ministry publications by engaging specified target market segments of the ministry’s online community. I also help to reach specified target markets via email blast campaigns.
Sheri Bell is a spirited and innovative professional who delivers timely, top-notch writing skills. Her attention to detail was important for us; she took verbose content that she eloquently, yet precisely pared down to digestible blog posts. I highly recommend her to anyone that is looking for a perfect blend of quality and inspiration!
Press Releases
Boring press releases are a waste of everyone’s time, as they typically get tossed as soon as they ding an inbox. So I use “story” to grab and hold the reader’s attention. This is a sample press release I wrote for a McKinney, Texas, realtor being highlighted on the website of the McKinney Chamber of Commerce.
I recently was asked to provide a press release on an award I had received. I was not comfortable putting pen to paper, however, I knew someone who was – Sheri Bell! I hired Sheri to write the article and she was able to capture exactly what I wanted, plus so much more. She interviewed clients, gave me a list of questions and was a good listener. I trusted Sheri to use her expertise in writing and bringing a story to life and she did a great job!
Brochures
Ack! I see so many boring, poorly written brochures. I enjoy helping my clients to focus their messaging, and to write interesting, relevant content that engages the reader. I always ensure my clients leave readers with a call-to-action. What’s the point of marketing if you’re not telling your potential customers what you want them to do?
Tim Roberts, owner of Progressive Resistance Exercise, a private, one-on-one gym in Plano, Texas, needed a simple, straight-forward marketing brochure to highlight his exercise philosophy, strength training services, and client testimonials. His call-to-action? “Train with me for free for two weeks. I guarantee you’ll see a difference and want to keep training!”
Your work is pure genius! My brochures turned out amazing, and you got to them ASAP! I am going to tell all of my clients about you! Thanks!
Feature Article
Personal profiles and features are probably my favorite thing to write. Simply because I love the power of “story” to educate, entertain, and motivate people to take action or make changes in their own lives.
I have penned features for publications of all sizes, including Ladies’ Home Journal, Family Circle, American Profile, and The Washington Post. Some of the most interesting writing assignments I have had were for an HR magazine called HR Innovator. I enjoyed featuring IKEA’s HR practices, for example.
The story highlighted here is a profile on Yvonne Evans, a local McKinney, Texas, resident that I find simply fascinating. My goal: highlight Yvonne’s aesthetics practice and the annual community chicken house tour she launched in McKinney.
Sheri is a very thorough journalist; an excellent and enjoyable writer. I appreciate that she was able to share my life passions in a way that was amusing to read. I only came across as moderately eccentric and not downright peculiar! Ha! Thanks, Sheri!
Social Media Posts
Staying top-of-mind is important. Especially on social media, which vies for eyeballs 24/7.
But that’s part of the fun of marketing on the web: creating content that successfully blends words and visuals. For an attorney client, I created “quote” visuals for her Facebook business page, to consistently highlight her wit, warmth, and wisdom. For a crafts paint vendor, I created Facebook visuals that consistently highlighted the fun, ease, and low cost of using her product.
