Using great keywords ensures your marketing success.

Keywords are important for getting found online. But which keywords should you use? You’ll need to do keyword research, to use the keyword terms and phrases that web searchers are already typing into Google and other search engines to find your products and services. 

If you’re not sure how to research and use keywords, start here to learn about tools like Google Keyword Planner and Ubersuggest.

You should know the keywords that your competitors are using, too. Which ones are getting high traffic? Does it make sense to use those keywords, too? One thing you don’t want to do is overuse keywords.

Keyword stuffing is littering your content with so many repetitive keywords or keyword phrases that your content appears formulaic and inauthentic. It’s no longer seeking to be of value to your readers. Readers pick up on this fast. When they see that you’re trying to game the system, rather than offer up information they can use, they get grumpy. They leave your site, most likely never to return. So, when using keywords,  make sure the content stays conversational, so that it engages your readers. Keep them engaged, and they’ll keep visiting.

I attended an SEO talk in which the presenter, an employee at an SEO company, told attendees to not worry about web content, as “no one is going to read it anyway.” Say what?? His other piece of lackluster advice? “Start each blog post title with your phone number and address. Then they won’t even have to open your blog post to know how to contact you.” (Face palm slap!)

Want to make Google grumpy AND hurt your marketing?

If that’s your goal, then keyword stuff like crazy. But if you want to make Google happy, selectively sprinkle your keywords throughout your content. When Google sees that your website visitors like your content, the search engine will actively help to get your products and services noticed. 

If you’re not sure how to research and use keywords, start here to learn about tools like Google Keyword Planner and Ubersuggest. Or if you want to know if your web content is clear and conversational, let’s do a website audit. Contact me today to get started. Feel free to peruse my Portfolio page.

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Sheri A. Bell is a writer, developmental editor, proofreader, and children’s author living in McKinney, Texas. You can check out her services and blog at Sheriabell.com. Get to know her a bit via this radio interview. She is the author of You Think It’s Easy Being the Tooth Fairy? (40,000 copies sold), Great World War II Projects You can Build Yourself, and Sanctuary Rises. Have you purchased your copies yet? 😉