Once your website is rocking with great content, it’s time to get your products and services noticed. Two smart ways: blogging and social media posts.
Blogging: One way to talk about your industry (and indirectly your products or services), is to blog. Blogging gives you a platform through which to engage your tribe. When your tribe sees value in your content, they’ll share it for you. Gotta love word of mouth!
Social Media Posts: You can push this content to the social platforms your tribes frequent. So whether your prospects are on Facebook, Google+, Twitter, or LinkedIn, you have ongoing content to drip there. Think of social posts as fishing. You entice your tribe with tasty lure, with the goal of leading them back to your website. You always want to drive your tribe back to your website, as you have total control on user experience there.
Sometimes we all need a little help. One way to give your content a push is to enlist the help of “digital influencers”: people already dominating the social space where your prospects hang out. They’re “influencers” because people listen to them. Check out this article on some free digital tools (BuzzSumo and Followerwonk) that will help you to identify your industry influencers.
Why should you blog and post to your social media?
People do business with businesses they trust. When potential buyers find value in your website content, they begin to know, like, and trust you. And they will opt-in to your list, download your giveaways, and comment on your blog posts. As they tell others to do the same, your website traffic rises and your Google ranking goes up. Blog posts increase your website SEO. So keep your content fresh and ongoing, to beat your competitors in search engine results. Concentrate your power!
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Sheri A. Bell is a writer, developmental editor, proofreader, and children’s author living in McKinney, Texas. You can check out her services and blog at Sheriabell.com. Get to know her a bit via this radio interview. She is the author of You Think It’s Easy Being the Tooth Fairy? (40,000 copies sold), Great World War II Projects You can Build Yourself, and Sanctuary Rises. Have you purchased your copies yet? 😉