The world is loud. Want to be heard?
Use the right words to stand out.
As a B2B copywriter, I help my clients to simplify, clarify, and package their “why” in an engaging and persuasive manner, so they find the buyers searching for them.
Like this apple, great content is crisp and enticing. Words. So powerful. What we say, and how we say it, matters. Our words can persuade, delight, and move people to action. Or stop them in their tracks. Goodbye, bloat, rambling, and weak/boring content. You failed to simplify, engage, and persuade. You failed to emotionally connect me to your “Why.”
Whatever your medium, your message must include emotion-triggering “story” that explains your “why.” Why did you open your restaurant? Why is your hospital/doctor office/provider the one I should trust? Why should I believe your claims about your product or service? How are you going to make my life easier, better, happier?
>>> There’s no excuse for bad content. Want to work with a fun, professional, client-focused B2B copywriter who will make YOU look good as you effectively convey your message? Let’s chat!
Memorable “story,” notes the brilliant marketer Seth Godin, guarantees that you’ll stand out and attract your “tribe” (Godin’s term for your committed customers). I’ve used “story” in every bit of content I’ve written over the years. Articles. Profiles. Web copy. Training. Email campaigns. Brochures. Case studies. Video scripts. Sales/Marketing copy.
This quirky ad for Tru Earth, a new eco-friendly laundry detergent sheet, does a great job of connecting its “why” to the needs and pains of its target market. TruEarth gets that “it’s not about us.” It’s about the needs of our tribe.
> You need compelling copy that clearly communicates your “why,” so your tribe clamors for YOU and your product/service. Let’s chat!
Sheri A. Bell is a Texas-based B2B copywriter, author, and developmental editor/book coach. She invites freelance/contract work at Sheriabell@gmail.com. She reserves the right to work with companies/individuals who are fun, open to new ideas, and want to better the world. If they’re into sending her dark chocolate, even better.