Want to be heard? Use the right words.
Words. So powerful. What we say, and how we say it, matters. Our words can persuade, delight, and move people to action. Or stop them in their tracks. Video is certainly red hot. Because video works. But print is still hugely powerful. In fact, you should use both, to ensure you’re capturing the full attention of your target market(s).
Your sales cycle starts with engagement … fueled by great content … loaded with crisp and enticing “story.” Tell a good story, says marketer Seth Godin, and you move your “tribe” (Godin’s word for your prospects and customers) to action.
As a copywriter, I’ve used “story” in every bit of content I’ve written over the last 15 years. In magazine and newspaper articles. In training materials, press releases, and brochures. In blog and social media posts, video scripts, newsletters, and email campaigns. In ebooks and printed books. Even Dear John letters (not kidding!).
Like this apple, great content is crisp and enticing. Delicious! Need help with writing or editing your stories? Let’s chat!