Email marketing is still alive and well, thank you very much. Because we can’t seem to resist the click of finding out what’s inside. At least until we realize we’ve been spammed. Here are three tips that will have people opening your emails when they pop into their in-boxes: 1. Only email when you have something important…
As Matthew Turner says in his article on Marketing Profs, “We receive thousands of marketing messages each day, so we don’t trust marketers’ emails or TV commercials or Internet ads. But people trust people who take the time to share stories and prove they’re authentic.” Ah, the power of story. I can’t stress this enough when…
Online video is a great way to get build engagement, turn prospects into buyers, and gain eyeballs 24/7. Which is why it should be in your marketing toolbox if you want to leapfrog your business past your competition. As I’ve mentioned before, this 2011 commercial, featuring a young Darth Vader, is still nabbing Volkswagen plenty of…
